Millennials interact in a different way with each other and with their surroundings. In order to be noticed by these new consumers it is vital for brands themselves to keep changing along with the global environment.
The Aizek platform is ADV’s response to the challenges of media reality. The group’s first in-house product, Aizek uses artificial intelligence to ensure effective purchasing of advertising inventory across all existing media: TV, online, digital OOH, etc.
The Aizek platform is ADV’s response to the challenges of media reality. The group’s first in-house product, Aizek uses artificial intelligence to ensure effective purchasing of advertising inventory across all existing media: TV, online, digital OOH, etc.
6 advantages of Aizek
Result
Specific and measurable
Data
Connects all available data and creates profiles of real consumers
Technological effectiveness
Uses artificial intelligence technology
to handle data
Development
Continuously improves its expertise in automation of data processing and algorithmization of planning
Transparency
Ensures a transparent process of media planning and buying
Localization
Developed in Russia for the russian market
Accurate consumer targeting
across all media
Fully automated process
Media investments that generate return
for your business
Persona
consolidation of information about media consumption and consumer behavior (based on non-personal user data)
Algorithm
Selection of optimal media vehicles
for advertising campaigns using machine learning algorithms and
extensive data about media inventory
Trade
Aggregation of data from Russia’s key media sellers – National Advertising Alliance (NAA), IMHO, Gazprom-Media Digital (GPMD), Yandex, Google and others – and plan correction in real time
Conclusion
Establishing the connection between an advertiser’s budget and campaign results
The Aizek platform was introduced to the Russian market by Igor Perevozchikov,
CEO of ADV Lab & Benchmark, at ADV’s Future of Media conference on November 15, 2017.
Model of defining a consumer group in Aizek.Persona
Purchases
Client base
Mobile
Internet Usage
Lifestyle
Demography
Geolocation
TV consumption
Automatic development of a media plan in Aizek.Algorithm
Client tasks
Consumer group
Historical data
Granular optimal plan
for up to 1000 media vehicles
Automatic buying of inventory in Aizek.Trade
Client tasks
Consumer group
Historical data
Aizek in action
10%
cost optimization of contact with consumers
20%
acceleration of media planning processes
10%
increase in efficiency of advertising investments